There are books about every aspect of sales and all of them claim that they are THE most important sales book. In fact, there are hundreds of books about just prospecting leads… which is just the beginning of the sales process.
Just as in any niche, sales books are over-saturated with advice from “experts” in every industry. I put that in quotes because we are in a time that kids in college think they have the experience to write books now as a side hustle.
I am definitely not one to knock a side hustle, but at least make sure you can talk about the subject you are writing instead of paraphrasing your collection of Gary Vee or Grant Cardone books.
At the end of the day, there is one book that many agree is and easy to read sales book that will actually deliver a lot of value. Is it going to teach you how to close like a master? No. Is it going to show you how to approach the CEO of your dream client? Also no. What this book is going to do is to remind you how the world works.
This powerful lesson will stick with you as you head to work the next day. You will rethink your strategy of what information you choose to keep proprietary. This book will even change how you see your competitors. All of this is a book that you can finish in about two hours.
The Go-Giver: An Easy to Read Sales Book With Huge Value
Written by Bob Burg and John David Mann, The Go-Giver is a parable that follows a week in the life of a salesman that is struggling to hit his quota. This fictional book shows how the salesman, Joe, has a life-changing week that teaches him the Five Laws of Stratospheric Success.
While learning a new law every day, Joe meets a new character that embodies that law. Whether it is the owner of a restaurant, a Financial Advisor, or even a CEO, each person has had their lives changed through learning all the laws and applying them.
When it comes to any profession, these laws are applicable, but especially in sales. The most important thing to remember for anyone in sales is to always give more value than you get. I believe there is a time in every professional’s life that this finally clicks. It is not about you, it needs to be about the other person. You can’t get really far in life by only being self-serving.
The Five Laws of Stratospheric Success
1. The Law of Value — Your true worth is determined by how much more you give in value than you take in payment.
2. The Law of Compensation — Your income is determined by how many people you serve and how well you serve them.
3. The Law of Influence — Your influence is determined by how abundantly you place other people’s interests first.
4. The Law of Authenticity — The most valuable gift you have to offer is yourself.
5. The Law of Receptivity — The key to effective giving is to stay open to receiving.
Reading the Go-Giver
You can find the Go-Giver at most bookstores or you can find in on Amazon here. I encourage that you read the book and stop after you learn about each law and think about the last time you applied it to your life. Can’t think of a time? That means you are due to do so. At the end of the book, reflect on how you can start working these laws into your own life.