SEO For Bloggers: What to Know About Search Engine Optimization
Put simply, SEO stands for Search Engine Optimization, which is basically a sophisticated way of saying “where you rank on Google.”
The higher you rank on google = the more money your blog/product/service makes.
It is all based on simple math, so here is an example: If 3% of your readers buy something from you (“conversion rate”) and 100 people see your blog, you can expect to make three conversions.
If you rank higher on Google and now 10,000 people are seeing your blog, theoretically, you can make 300 sales.
Let’s say your product costs $27. Your Google search rank takes you from making $81 to $8,100.
Enough said. Let’s improve your SEO.
How To Improve Your SEO
1. Install Yoast SEO
This plugin on your WordPress site will change your life.
When you type a post, this plugin will tell you if you are using focus keyphrases multiple times if you forgot an internal or outbound link, and even if you forgot to update the snippet of text that shows on a google search.
You can purchase the premium option that lets you know when you need to update your posts, what your keyphrase should be, and much more.
The longer you have this plugin, the more you will train yourself to write in an SEO friendly way.
2. Update Your Image Alt Descriptions
This is a step you do not want to miss. Why? Because when you search for something on Google, you can choose “Images” and Alt Descriptions are where these results are found.
The easy way out is just to copy your meta description from Yoast or even just the blog title that you already added your keyphrase to. You can add the alt description in your WordPress Media Library before you place it in your article. You can also click the edit button after placing it and inserting it there.
If you have a plugin like Elementor, a sidebar might appear when you click your image where you can paste it in right there.
3. Add a Meta Description
This is the text that appears under your link on a Google search that tells you more about what is on the website. This is your opportunity to attract your readers and convince them that your page has the answers you are looking for.
When you are using Yoast to write this, your keyphrase will turn bold. Try different descriptions until you find the one that is the most captivating.
4. Use Links Strategically
If you think of your website as a spiderweb, you would want your web to connect to the other parts as much as possible. When you write a post, you need to link back to other posts that you have written that are relevant. Not only does this keep your reader on your site, but the more you have about a subject also establishes yourself as more of an expert to Google.
5. Match Your URL With Your Keyphrase
At the top of your blog post, you can edit the Permalink to the site. This is the URL for your page and one of the first things a Google crawler sees.
The easiest way to tackle this is to make your keyphrase the permalink and move on to the next step.
6. Check Your Site Load Speed
Google likes sites that load quickly and as menial as it sounds, lowering your load time by a second could pay dividends.
In order to speed up your site, deactivate any plugins you aren’t using, make sure your WordPress is updated, and lower the size of images instead of relying on WordPress to compress them for you.
Do Your SEO Homework
Keyword research is extremely important because you don’t want to target the same keywords as everyone else.
Yoast put together an incredible page about which keywords you should target here. The basic summary is that ___
To learn more about how to find related keyphrases in a free and easy way, check out my post about Why You Should Use a Focus Keyphrase Only Once.
The way Will Coombe breaks it down in 3 Months to No.1: The 2019 “No-Nonsense” SEO Playbook for Getting Your Website Found on Google was insanely helpful for me. SEO is explained in simple terms and he is honest about how it is not something that you can see a difference in overnight.
Important Notes About SEO for Bloggers
Make sure your content is evergreen. If you are blogging to make money, you want people to find you at any time and read relevant information. This may require some extra work every now and then to go back through your old posts and update them. If you find a post that mentions MySpace or Vine, your reader will not trust that the information you are giving has any relevance anymore.
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