The Profitable Black Friday and Cyber Monday Sale Email Sequence as a Small Business

Black Friday and Cyber Monday are not just for the big stores anymore. The truth is that people are aware that they will be shopping that day, so why wouldn’t you try to get a piece of that?

If someone already has their credit card out, it is a lot easier to get them to buy more. Have you ever gone to the mall and didn’t find anything in the first store, so your entire day just seems a little lackluster? 

That is because it is difficult to break that first wall of purchasing, but when it is down, people don’t feel as afraid to spend their money anymore. 

The day is also centered around getting a good deal, so a person that saves a lot of money might view that as spending money they can be more liberal with.

Planning The Big Sale

Black Friday and Cyber Monday only come around once a year, but you can run a big sale whenever you want. That is why you are going to see me refer to this offer of yours as “The Big Sale.”

If putting on a sale during the biggest shopping weekend of the year sounds stressful to you, think again. The best part about this strategy is that we are going to be using your email list and setting everything up beforehand. 

Still a little stressed? How does this sound: This strategy involves you writing 5 emails and using an email scheduler like ConvertKit to do the work for you. You will not be getting up at 4am to send an email or stressing out about opening and closing your cart at the right time.