You know those people that just seem to have a light around them? That’s Jennifer from The Tankersley Group. I was lucky enough to work with her on her Executive Coach website.
I enjoy every moment I get to work with her! After getting to know her mission, she described how she believes the business leaders of the world should harness their power to make positive change.
Jennifer could have treated me just as her designer and told me what she wanted and her edits… but instead, she took the time to ask me about myself and my life. It meant a lot to me that she took the time out of her day to do that. Personally, I lost my dad right as we were about to work together, and Jennifer was so gracious to wait for me to be mentally ready to work again. I can’t describe how much that meant to me and ultimately helped my business more than she will ever know.
Thank you, Jennifer, for trusting me with your website!
I started by installing Elementor Pro onto Jennifer’s site. I’ve tried a lot of page builders and this one has always been my favorite. The functionality works well with my vision and I feel like I find a new trick it can do with every website I build.
Jennifer had some fantastic photos and I noticed that most of them had some sort of orange in them, so I used that as our pop of color throughout her website. She was looking to attractive executive-level employees so the building imagery set that scene.
Using her testimonials, credentials, and coaching program descriptions, together we created a beautiful site that encapsulated Jennifer’s business and goals.
In summary:
- Vision: Professional, clean Executive Coach website
- Services: Wix to WordPress Website
- Additional notes: Jennifer wanted a website that could grow with her business. She is looking to create more of a personal brand over a faceless consulting group. I incorporated new headshots throughout the website and added a call to action on each page to help the customer journey.

To see her full website in action, head over to thetankersleygroup.com!