Position Yourself as an Expert on your Website using these assets you may already have:
Testimonials: Gather feedback from event organizers, audience members, or other speakers who’ve seen you present. They can speak to the impact of your message, the response from the audience, and your skills as a speaker.
Speaking Engagements: List past and future speaking engagements, especially high-profile events or conferences. This showcases your demand and credibility as a speaker.
Awards and Recognitions: If you’ve received any awards or recognitions for your speaking, or even content related to your topic, display them prominently.
Video Footage: Include clips of your speeches or presentations. This allows potential clients to see you in action, get a feel for your speaking style, and witness audience reactions.
Social Media Mentions: Showcase tweets, LinkedIn posts, or Instagram stories from audience members or organizers who praised your talk or shared key takeaways.
Published Works: If you’ve written books, articles, or have been featured in publications relevant to your speaking topics, list or showcase them. This positions you as an expert in your field.
Endorsements: Similar to testimonials but from well-known personalities or leaders in the field. An endorsement can carry significant weight, especially if the endorser is well-respected in your area of expertise.
Client logos: If you’ve spoken at events for recognizable companies or institutions, displaying their logos can lend you credibility.
Media Appearances: If you’ve been invited as a guest on TV shows, radio programs, podcasts, or other media outlets, be sure to highlight these appearances.
Trust badges: Membership to speaker bureaus, professional speaking associations, or other relevant organizations can assure clients of your professionalism and dedication to the craft.
For professional speakers, showcasing a combination of these social proofs can help build trust with event organizers, showcase expertise, and position oneself as a top-tier speaker in the industry.
